V&A Waterfront

On the water’s edge, amidst the vibrancy of the V&A Waterfront, lies The Breakwater. Situated at one of the most prestigious addresses in the city, The Breakwater is a residential complex that is accessible on a long-term rental basis. With unprecedented panoramic views of the Atlantic Ocean to the north and mountain views to the south, The Breakwater offers luxurious living in an unbeatable setting.
Capturing the essence of living at the Waterfornt was essential to this brief when it went out to pitch. Adlab won the pitch by demonstrating a thorough understanding of “Life at the Waterfront” and translating it into marketing collateral that sells the lifestyle. From imagery to messaging, Adlab ensured that the tone of The Breakwater was communicated across all elements.

Brand Identity and Logo Design, Print Advertising, Billboards, Signage, Website.